Knowledge is power
Reduce. Evaluate. Inform.
Reduce cognitive overhead of data compilation
Merchants can review their business performance immediately, limiting any delays for cost optimisation or revenue growth actions.
Help merchants assess the success of their marketing and promotional programs, e.g. they can view new vs returning customers over different periods.
Inform growth plans
Expansion or consolidation plans can be appraised based on insights data (e.g. open additional stores, release new products).